An illustration of a red vintage pickup truck with white accents, set against a light blue circular background, with the text "RED TRUCK" in bold red letters underneath.

Executive coaching

I help leaders, creatives, and everyday humans grow into their next level. Whether you're navigating transition, stepping into something new, or just feeling ready for a reset, you're in the right place.

My coaching is personal, practical, and deeply human. It's not about becoming someone else. It's about becoming more you—with intention, integrity, and a little humor.

A middle-aged man with red hair and a beard wearing glasses, a denim shirt, and an orange blazer, standing in front of a brick wall in a well-lit indoor space.
Offerings
A man with sunglasses smiling sits inside a vintage red pickup truck holding a black and white Boston Terrier dog. The truck is parked on a grassy area with trees and cloudy sky in the background.
A bird soaring over a rocky mountain landscape during a colorful sunset.

What I do

→ Executive Coaching - My coaching is personal, practical, and deeply human. It's not about becoming someone else. It's about becoming more you—with intention, integrity, and a little humor.

→ Fractional HR Leadership - Sometimes you don’t need a full-time HR executive—you need the right partner, right now.

→ Leadership Development Coaching - Coaching is deeply personal work and this is or leaders who want to show up more fully—for themselves, their teams, and their work.

Testimonials

  • Director and International Finance Leader

    "During the time we have worked together, RDP has been a true source of inspiration for me. He was bold in his approach, challenging me when I needed it and ultimately helping me find my path to in my work relationships. From our very first conversation, I was impressed by his ability to listen and challenge and prepare a path to personal insight and was struck by his no-nonsense yet compassionate approach to coach.”

  • President and co-founder of Software

    “RDP is a trusted sounding board who brings structure and insight to even the messiest of challenges. He fosters a candid, judgment-free environment where I could safely explore my management style, organizational dynamics, and how to approach open strategic questions. His gift lies in asking targeted, thought-provoking questions that help quickly achieve clarity —even on unfamiliar terrain. He helped me walk away with a clearer sense of direction and greater confidence in my next steps.”

  • General Manager/ Technical Advisor

    “ RDP helped me work through a complex set of challenges and opportunities. His empathetic style, combined with asking insightful questions and challenging my implicit assumptions helped me clarify my path forward."

Red vintage pickup truck parked in front of a red building with white garage doors and trees in the background.
A man wearing a straw hat, glasses, a navy jacket, and navy pants, sitting on a modern chair outdoors in front of a building with glass windows and blue neon lights.

ABOUT rdp

Engaging, positive and thoughtful style

r. david persson (david or rdp) is an executive coach, leadership development facilitator, and human resource leader with over 25 years of experience spanning technology, entertainment, and non-profits in Seattle, Austin, and across the globe. A creative, high-energy leader and coach, David partners with individuals and organizations to help them grow into their next level—through their own discovery and momentum.

Read More

Let’s build a people strategy that works.

You get an HR executive who’s strategic, pragmatic, and not afraid to roll up their sleeves.

Contact